Corporate Event Photography – Neat.no Chinese New Year Luncheon
Lo Hei Ceremony - Neat.no CNY Luncheon
tl;dr
Corporate event photography for Neat.no’s Chinese New Year luncheon
3-hour coverage
Captured Lo Hei ceremony, games, product showcase, and lucky draw
Focus on partnerships, brand presence, and professional storytelling
Corporate events are about people, partnerships, and presence. For Neat.no’s Chinese New Year luncheon, the objective was clear – celebrate partners and collaborators, reinforce business relationships, and create a professional visual record of the occasion.
I was engaged to photograph a 3-hour luncheon focused on connection and brand experience. The brief centred on documenting real interactions, formal moments, and the overall flow of the event in a clean, corporate-friendly style.
Event Highlights Covered
Lo Hei Ceremony
The luncheon opened with a Lo Hei ceremony, a key cultural moment symbolising prosperity and collaboration. My focus was on wide group frames for context, mid-shots showing engagement, and close-ups capturing expressions and movement.
Interactive Games & Engagement
Games brought energy into the room. For corporate events, these moments matter – they show team culture, approachability, and human side of business relationships. Coverage balanced candid reactions with structured compositions suitable for internal and external use.
Product Showcase
During the product presentation, the priority shifted to clarity and brand representation. Clean angles, clear branding, and audience interaction were captured to support marketing, presentations, and post-event communications.
Neat.no's Chinese New Year Luncheon
Lucky Draw & Closing Moments
The lucky draw segment wrapped the event on a high note. Emphasis was placed on reactions, stage moments, and partner recognition – useful for social media, reports, and future stakeholder updates.
Approach to Corporate Event Photography
For this assignment, consistency and storytelling were key. Lighting was managed to maintain natural skin tones, compositions were kept professional, and transitions between segments were documented to reflect the full narrative of the luncheon.
The end goal – provide Neat.no with a set of images that communicate professionalism, partnership, and positive brand experience across platforms.
If you’re planning a corporate luncheon, partner appreciation event, product launch, or internal celebration, professional event photography helps extend the value of your investment. Consistent visuals support brand perception, stakeholder communication, and long-term marketing use.
